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This site had the following in the web site, "A Football First Down Measuring Device." Our analyzers noticed that the web site stated " For Use By Professional, College, Highschool And Other Organized Football Programs." The Website also stated " The method of determining if a. Has or has not been made, can now be accomplished in a quicker and more accurate manner, than the present method. A light weight measuring device that brings simplicity to the art of measuring. Light weight - Approximately one pound. Weather resistant - Not effected by weather condition." The website's header had chix as the most important keyword. It was followed by chixchain, chix chain, and measure which isn't as highly ranked as chix. The next words the site uses is measurement. measurements was also included and will not be understood by web crawlers.